16 March, 2011


Who doesn’t love a good rhyme? Save the Waves. See the USA in your Chevrolet. Takes a lickin’ and keeps on tickin’, have a bee in your bonnet?
 In like fashion Americans have embraced alliteration as a memory aid ever since we ‘sailed the seven seas’. ‘I before E except after C’. Oh, there are plenty more examples and in every walk of life. Our dictionary states the following:

 Our dictionary describes alliteration as something like; the commencement of two or more stressed syllables of a word group either with the same sound or sound group (vocalic alliteration).

Cartoon figures. Almost all of the lovable characters to populate our animated tales feature alliterative names; Fred Flintstone, Bugs Bunny, Mickey and Mighty and Minnie Mouse, Pink Panther, Daffy Duck, Porky Pig and more. You can add to this list at your leisure.

 So it’s not surprising that product vendors and manufacturers of all kinds have availed themselves of this popular technique. Alliterative product names include: Dirt Devil, Swisher Sweets, Stanley Steamer, Bacon Bits, French Fries, Coca Cola, Rocky Road… think about it.

Celebrities like Marilyn Monroe, Alan Alda, Hulk Hogan and Greta Garbo changed their names to become alliterative. Rachel Ray, Courtney Cox, Steven Spielberg, Sylvester Stallone, Charlie Chaplin, Wendy Williams, Barry Bonds, Kim Kardasian, Vince Vaughn and many others still use their given names. Marion Morrison actually became less alliterative when he changed his name to John Wayne.

Politics has its’ own alliterative presence. Herbert Hoover, Ronald Reagan, Oval Office, Woodrow Wilson, et al.

There’s lots of comic book characters too: Peter Parker (Spider Man), Clark Kent (- Superman -same sound different letters), Lois Lane, Lex Luther etc.

I suppose you wonder why this is significant?

It’s how we are conditioned. It rhymes. It’s poetic. It lilts. It’s a twirl in the sun that creates a connection.